• Drue Malcolm


Updated: Sep 25

Have you read the “WHAT TYPE OF HAIR DO I HAVE?” blog, yet?

If not, you should probs do that right now.

I’ll wait.




OK, you done? Fantastic!

Once you understand what kind of hair sits atop yer brain-meats, it’s much, much easier to determine the right products for you.

I tell my clients that haircuts are skeletons--I can give them a good, sturdy framework--but products are muscle--you need both things working in tandem to have a fully-functioning head of hair.

Now, that doesn’t necessarily mean you need a lot of products, and it certainly doesn’t mean you have to spend tons and tons of money on products--it just means you need the right products, applied in the right amount, in the right places.

Click the Photos if you're interested in purchasing or looking for more info.

So without further ado, here’s my crash course on favorite products for general hair types and length:


Aveda Grooming Clay or Crew Defining Paste--both beef up finer strands and give you hold and texture without overwhelming fine hair.

  • When applying, take a dime-sized amount, emulsify it evenly over your hands, flick the ends on top first (think: making Guy Fieri hair), smash down the sides second, and then use the rest of the product on your hands to go through the top and arrange it how you like it.


Mitch Clean Cut, IF you want a teensy bit of shine

(BONUS: it makes your hair look AMAZING in photos--alwaysALWAYS use this for weddings, staff photos, etc.)

Mitch Reformer, IF you want a flatter finish.

  • Take a dime-sized amount (you can always take more, if necessary...but if you take too much, you have to jump right back in the shower), emulsify it and make sure it’s evenly distributed on your hands, and then APPLY WHERE YOU NEED HOLD MOST. That’s usually the sides, dude...but either way, always remember to deposit the most product on the hardest to control places.


Mitch Construction Paste.


  • Use about an inch-long blob from the tube, emulsify (really work it through your hands, rub rub RUB!), and then run it through your SIDES and ENDS first! Once you hit those areas, THEN run it through the top.


Crew Forming Cream.

This stuff isn’t fucking around--it came here to chew gum and smash shit into place...and it’s all outta gum.

  • USE YOUR RING FINGER to dip into the puck (you won’t apply too much pressure and take out too much product that way), emulsify, emulsify, emulsify, and APPLY WHERE YOU NEED HOLD MOST. Evaluate the hardest to control place and put your first distribution of product THERE. Then run it through the next hardest place, then the next, and so on.


Aveda Control Paste.

So...this rec may seem strange to others in the hair industry, but I SWEAR: this stuff is magic on soft curls. It controls just enough, doesn’t overwhelm the curls, and gives hair a beautiful sheen.

  • Dime-sized amount, emulsify it over every inch of your hands (make sure there are NO white chunkers left!), smash down the sides if you need to, then gently scrunch the curls all over the head...maybe do some spot-smashing with your fingers in some places, but focus on scrunching and scrunching and gently coating those curls with this shit.


Aveda Be Curly, when the hair is wet; Be Curly constricts as it dries to define curl

patterns--it was a revolutionary creation when it came out and has long been a Holy Grail product for those of us with curls.

  • Dime- to nickel-sized blurp of Be Curly, evenly distributed through hair when it’s wet (but make sure you START at the mid-length, run it through the ends, THEN pull it through the roots--don’t want too much up there, bogging things down.

Crew Light Hold Texture Lotion, when it’s dry.

The Light Hold Texture Lotion is the gentlest smoother/definer I’ve found in my career. Once the hair dries, if you still need some definition, take a dime-sized amount of the Light Hold Texture Lotion and run it through the SAME way--mid-lengths, ends, then from roots to tips.


Aveda Be Curly, mixed with Aveda Confixor.

As stated above, Be Curly constricts as it dries to define curl shapes and the Confixor is probs the gentlest gel on the market, so it assists in defining without sucking out moisture. This is one situation in which I’m going to recommend products that kinda need to be applied to wet hair...just give it a rinse under the faucet, that works!

  • Blurp about a dime-sized amount of each product into your hands (maybe a liiiiiiiittle less), rub them together, and then distribute through hair. Let dry and BAM! Beautifully defined and controlled curls.


This magical little pot provides a product that deposits moisture into the hair and then SEALS IT, an unbelievably effective top coat while repelling humidity. It's got a light weight sheen to it and will leave your hair looking like an old school jerry curl!

OR Aveda Humectant If your hair wears well in humidity, as it adds a nice sheen, oil based coat to help attract that moisture it so desperately craves. Even thought it's oil based, it has a bit of gel form to it, much like the consistency of KY Jelly.

  • Either of these products, you will want to evenly distribute throughout your entire ‘do...but make sure you start SMALL with the amount of product you pull--it’s dense, so a little goes a long way. Start with smaller sections of the hair for even distribution and start at the ends, working your way up the curls until everything is perfectly glossy and giving a stiff middle finger to frizz.


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